In Brazil, this connection is strongest (75%), while in the U.S. and Australia, more than half also report involvement. Even in countries with lower levels of direct or social ties, like France (39%) and the U.K. (35%), audiences still show curiosity, proving that you don’t need to be a musician, or even know one, to enjoy a concert.

That connection goes beyond playing: among those who have ever attended, on average, 43% say they go to concerts to share the experience with others. This social appeal is the second main motivation, after the desire to hear music live, and it resonates especially in the U.S. (52%), Brazil (50%), and Spain (48%).

Ultimately, attendance is driven by two powerful forces: personal ties to the genre and the appeal of enjoying it collectively, showing that classical music is as much about shared moments as it is about the music itself.